La technologie de la pub tue l'expérience online

When it comes to the economics of online publishing, the first thing to remember is that job No 1 isn’t to get the news to you. Rather, it is to monetise you, by selling you off, in real time, to the highest bidder. This happens every time you click on a link, before the page has even started to load on your phone. Once upon a time, if you and I both visited the same web page at the same time using the same web browser, we would end up seeing the same thing. Today, however, an almost unthinkably enormous ecosystem of scripts and cookies and auctions and often astonishingly personal information is used to show you a set of brand messages and sales pitches which are tailored almost uniquely to you.

Le modèle de la pub online en est toujours à ses balbutiements en terme d’expérience utilisateur… d’où l’explosion des adblockers (j’ai écrit ça sur le sujet sur madmoiZelle : si vous aimez madmoiZelle, désactivez Adblock).

— Ad tech is killing the online experience @ The Guardian